Monday, January 24, 2011

Borders struggles amid rapid changes in book sales

Whatever progress publishers and Borders make toward a temporary deal, analysts and industry observers say the larger problem is much more daunting: There are just too many big bookstores selling a product fewer and fewer people want, at least in printed form.


"They have lots of readers, but not enough buyers," said Greg Mattson, a retired State Department official and longtime customer at the White Flint Borders, where he was attending his first meeting of the history book club. "That's a problem."

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