Thursday, February 25, 2010

Bottler acquisition could be a risky proposition for Coke

As Coca-Cola moves to pull its main North American bottler in-house, the soft-drink giant will gain more control over its business by fundamentally altering the terms of a century-old relationship.

But it will also be taking risks it had long eschewed, namely that of running what traditionally has been a relatively low-return and capital-intensive business.

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