Friday, August 7, 2009

Tide Turns 'Basic' for P&G in Slump

In a subsequent meeting with Tide marketers, the packaging discussion focused on whether to abandon Tide's trademark orange. Shoppers on average spend 45 to 60 seconds in the laundry aisle, devoting just seven seconds to choosing a product, making color a crucial guide for finding the right product, P&G research found.

Full article